J Balvin’s “La Familia” debuted at #1 in his native Colombia and quickly went multi-platinum. The record and its first two singles have also been a steady/growing presence in the Top-10 of iTunes Latin sales in the U.S., as well as the Tropical and Latin Rhythm Billboard Airplay charts. In addition to a recent collaboration with Robin Thicke and Pharrell on the Latin American version of Blurred Lines, J Balvin is quickly growing a global following as well – having just been named the Best International Artist of the Year at Romania’s ZU Awards. With this quickly-growing fan base, J Balvin Already Boasts a Social Media following in excess of 10 Million.
“Reggaeton meet your new prince…thy name is J Balvin. The Colombian reggaetonero has updated his genre’s sound with dance-inspired beats and seductive, Drake-esque lyrics… pushing reggaeton into the future”
– Latina
“J Balvin has gotten busy bringing back the dembow to international dance floors. ‘I want to try and make my own movement’ says the rising reggaeton star… Maybe its not such a lofty goal for the Colombian artist, whose following extends from (logically) South America to (surprisingly) Romania, where he performed for a crowd of a reported ten thousand at one show of a recent Eastern European tour …Over the past year, a global audience has found his music through social media ” – Billboard
Comunicado por: Universal Music